Hard Rock Cafe Memphis
Location: Memphis, Tennessee
Total Size: 24,500 SF
Total Cost of Work: Proprietary
Client: Hard Rock International
After 16 years at 315 Beale Street, Hard Rock Cafe Memphis was ready for a new look, new vibe and new location. With an interior renovation by HBG, Hard Rock is now making history within the infamous Lansky Bros. building at 126 Beale Street. In its heyday, Lansky Clothiers boasted ‘the King of Rock ‘n Roll’ as a patron, then in later life the building was converted into a restaurant, Elvis Presley’s Memphis. As the Memphis home of Hard Rock Café, the restaurant design was defined by several existing building elements which closely resemble items found in Elvis Presley’s Graceland estate, including Corinthian columns, crystal chandelier and turned wood staircase railings. Designers kept these elements and modernized the space through color, geometric motif and 5,000 square feet of music memorabilia to give it more of an “edgy” rock-n-roll feel inspired not only by Elvis but numerous other musical genres in keeping with the Hard Rock brand.