MEMPHIS, TN – Dignitaries, including area leaders and Priscilla Presley, broke ground thisweek on the New Guest House at Graceland hotel just steps from Elvis Presley’s Graceland mansion. The 450-room hotel was designed by Hnedak Bobo Group (HBG), a Memphis-based architecture firm and one of the top 15 leading hospitality design firms in the country.
Elvis Presley Enterprises sought out HBG directly for the project. The challenge was to create a design that would complement Graceland and celebrate it, but ensure the mansion retained its prominence as the focal point of the Graceland experience. Also critical to the design was its ability to fit contextually into the residential neighborhood in which it is located.
“The hotel’s exterior recalls the original mansion in form, scale and materials,” said Mark Weaver, FAIA, HBG principal and lead designer for the Guest House at Graceland. “From the main entry door to the large gabled roof and columned entry portico, our goal was to make this look as if it was built not long after Graceland itself, and was added on to over time. It will really feel like it has always been there.”
HBG designers researched the mansion for more than three years and are working closely with Priscilla Presley to capture the essence of both Elvis’ personal style and the historic Graceland mansion. Inside the hotel, guests will experience several “wow” factors that evoke the King of Rock ‘n’ Roll’s private home, including:
– A dramatic lobby ceiling inspired in pattern by the entertainer’s signature capes
– A grand stairwell that connects two floors in the lobby which mirrors the main staircase at Graceland
– Jungle room inspired prints sprinkled throughout the interior
– A sports bar/lounge which recalls the design of the richly upholstered billiard room at Graceland
Other areas of the hotel are designed to reflect the unique style of the Graceland mansion in a modern interpretation.
“When the mansion became Elvis Presley’s Graceland home, it took on his personal, distinctive flavor in all aspects of design,” said Aron Ramage, AIA, lead interior architect/designer on the project, “We asked ourselves – what would that style be today? Then based our interior concepts on those important cues.”
The hotel will feature spacious rooms and a range of elegant and contemporary facilities, including two restaurants, meeting and special events space, and a 500-seat theater for live performances. It is scheduled to open in Fall 2015.
For more information or to schedule an interview contact: Charles Vance, RedRover Company, 901-266-2662 or firstname.lastname@example.org